abus

adidas

alitalia

apple

autan

becks

bmw mercedes

brukman & a.y.not dead

budget

canon

carvalhelhos

casio

chanel

chevrolet

colgate

deutsche bank

disco, burger king & coca cola

duplo

duracell

evian

fisherman´s friend

ford

gaffel

gorbatschow I

gorbatschow II

heinz

joop

lumix

marlboro

miller high life

motorola

new balance

o.b.

osram

pabst

philadelphia

schneider

seiko

shell aerolineas argentinas

shell caras

skip

sony

tabu

ventil

volvic

vw

whiskas

yogurisimo

concept

We are surrounded by branded products. Yet it is only the producers of brands who conduct the medial discourse on them. The depiction of brands in the media carries a price tag. In a movie, logos will be discreetly excluded from the frame –unless the company pays for product placement. Consequently, a product appears only in the context agreed upon by its manufacturer.

In the genre of commercials, it is even more clear that the reflection of products is controlled entirely by manufacturers. They specify the meanings of the things which shape our lives.

"unauthorized commercials" are ad spots for well-known brands, created without permission. Brands are shown in their everyday use. In general, commercials seek to show the product without the "dirt of usage". "unauthorized commercials" are about just this sort of dirt. It has less to do with a critical discourse than with the desire to reflect experienced reality

music: popnoname, additional music: theme (evian), donna regina (adidas), jonny corndawg (miller high life), videos & concept: graw böckler

concept video

general public

kyoto bar

live trailer