We are surrounded by branded products. Yet it is only the producers of brands who conduct the medial discourse on them. The depiction of brands in the media carries a price tag. In a movie, logos will be discreetly excluded from the frame unless the company pays for product placement. Consequently, a product appears only in the context agreed upon by its manufacturer.
In the genre of commercials, it is even more clear that the reflection of products is controlled entirely by manufacturers. They specify the meanings of the things which shape our lives.
"unauthorized commercials" are ad spots for well-known brands, created without permission. Brands are shown in their everyday use. In general, commercials seek to show the product without the "dirt of usage". "unauthorized commercials" are about just this sort of dirt. It has less to do with a critical discourse than with the desire to reflect experienced reality
music: popnoname, additional music: theme (evian), donna regina (adidas), jonny corndawg (miller high life), videos & concept: graw böckler